Strategy
Use a recognizable technical customer to make the operational value of email infrastructure easier for enterprise buyers to understand.
Amazon SES / Customer storytelling
Telling the story of enterprise email at Netflix scale.
I led the Netflix customer case study project for Amazon SES, showcasing scalable email delivery through a recognizable enterprise use case.
01 / CONTEXT
The customer problem.
The published story describes Netflix’s move from an in-house email solution to Amazon SES, including deliverability, sender reputation, and operational considerations.
02 / OWNERSHIP
My contribution.
I led this customer case study project as part of my product marketing work across AWS messaging services.
- Netflix and Amazon SES customer case study
03 / PROJECT APPROACH
Strategy, execution, and results.
Execution
I led the case-study project, shaping the customer narrative around deliverability, sender reputation, and the operational realities of large-scale email.
Results
Netflix reported inbox placement above 99% and migration of all email sending to Amazon SES. These are customer outcomes reported in the public story.
03 / PUBLIC WORK
Explore the work.
The story connects technical email operations with the business need to reliably reach customers at scale.
Netflix and SES story ↗Reports inbox placement exceeding 99% and migration of all email sending to SES.The linked story reports Netflix’s customer outcomes. My contribution was leading the case study project for Amazon SES.