Strategy
Connect secure messaging to customer-service continuity and convenience for financial institutions, rather than positioning it as a standalone feature.
Glia / Product launch
Bringing Secure Conversations to market.
I led the Secure Conversations launch, connecting a financial-services use case with launch content and sales enablement.
01 / CONTEXT
The customer problem.
Secure Conversations connects asynchronous secure messaging with real-time digital customer service, helping financial institutions support customers across different interaction needs.
02 / OWNERSHIP
My contribution.
I led the Secure Conversations launch in April 2023, including the go-to-market overview, sales and training materials, and collaboration on web, video, ebook, and blog content. Across my Glia role, I also developed adoption programs and product training and partnered with Product and Sales on customer insights, pricing and packaging, commercialization strategy, and field readiness.
- Secure Conversations launch planning and go-to-market overview
- Sales and product training materials
- Customer-facing webpage, video, ebook, and blog collaboration
03 / PROJECT APPROACH
Strategy, execution, and results.
Execution
I owned the launch overview, sales and training materials, and cross-functional development of web, video, ebook, and blog content; I also partnered on adoption programs, pricing and packaging, and field readiness.
Results
The launch contributed to new revenue and upsell activity, while ongoing enablement and newsletter programs improved product adoption. Specific figures are confidential.
03 / PUBLIC WORK
Explore the work.
The public materials show how the product was connected to customer convenience and service continuity in financial services.
Product video ↗Explains the offering and its customer-service use case.Secure messaging article ↗A supporting article developed with colleagues; the published byline belongs to another contributor.Public examples reflect work completed with colleagues across the launch team.