Strategy
Focus the WhatsApp launch on LATAM and Brazil, where the channel had a clear customer and market-expansion case.
ManyChat / Product launch
Launching WhatsApp for conversational marketing.
I led ManyChat’s WhatsApp launch, with a focus on expansion opportunities in LATAM and Brazil.
01 / CONTEXT
The customer problem.
WhatsApp extended ManyChat’s conversational marketing platform to a new channel for sales, marketing, and customer support. The public launch announcement is dated May 11, 2022.
02 / OWNERSHIP
My contribution.
I led the launch and creation of the product page and announcement content, guided the setup guide, and collaborated with colleagues on a how-to video. The launch focused on LATAM and Brazil expansion opportunities.
- Product page and launch announcement
- Setup guide direction
- How-to video collaboration
03 / PROJECT APPROACH
Strategy, execution, and results.
Execution
I connected product messaging, the product page, announcement, setup guidance, and how-to content so customers had a clearer path from awareness to use.
Results
The public launch announcement and setup guide document the customer-facing materials. Launch performance details are not public.
03 / PUBLIC WORK
Explore the work.
This earlier launch complements my AWS WhatsApp work by showing experience bringing the same channel to market in a different platform and customer context.
Launch announcement ↗Documents the launch, use cases, and original product context.Setup guide ↗A customer education asset supporting onboarding.The launch announcement is credited to the Manychat Team. I led the launch and collaborated on the supporting content.