PRODUCT MARKETING · SAN FRANCISCO

Complex products.
Clear stories.
A path to market.

I’m Will, a product marketer with 7+ years of experience bringing B2B SaaS, cloud, and AI products to market through positioning, launches, and customer storytelling.

Explore my work ↓Let’s connect ↗
EXPERIENCE ACROSSAWSGliaManyChat
SELECTED WORK / 01—05

From launch to customer proof.

A selection of projects I led across enterprise AI, cloud workspaces, business messaging, and secure collaboration.

01PRODUCT LAUNCH · ENTERPRISE AI
Amazon WorkSpaces

Bringing AI agents to the enterprise desktop.

I led the launch of Amazon WorkSpaces for AI agents, helping translate a technically complex capability into a clear enterprise story.

Positioning · Go-to-market strategy · Sales enablement
Explore the product ↗
Project context & my role

The customer context

The offering gives AI agents managed desktop environments to operate enterprise applications. It connects an emerging AI capability to the systems businesses already depend on.

My contribution

My work spanned positioning and messaging, sales enablement, executive thought leadership, analyst and press narratives, partner activation, and early customer advocacy.

02PRODUCT LAUNCH · BUSINESS MESSAGING
AWS End User Messaging

Opening a new channel for customer conversations.

I led the launch of WhatsApp messaging at AWS, bringing a new communication channel into an enterprise messaging portfolio.

Product launch · Messaging · Customer use cases
Explore WhatsApp on AWS ↗
Project context & my role

The customer context

AWS End User Messaging supports WhatsApp use cases including account notifications, appointment reminders, delivery updates, and promotions.

My contribution

I led this launch as part of my product marketing work across AWS messaging services, connecting product capabilities with customer use cases and go-to-market execution.

03CUSTOMER STORYTELLING · CLOUD WORKSPACES
Amazon WorkSpaces

Making enterprise value concrete through customer proof.

I led customer case study projects with Docusign, Neo Financial, and the New Mexico Educational Retirement Board, showcasing distinct reasons to modernize workplace technology.

Customer advocacy · Enterprise storytelling · Industry use cases

Figures describe customer outcomes reported in the linked AWS stories, not results caused by the marketing project.

Docusign story ↗Neo Financial story ↗New Mexico ERB story ↗
Project context & my role

The customer context

The stories cover contractor onboarding and automation, secure browser access, and virtual desktop modernization. Together, they connect infrastructure capabilities to recognizable business problems.

My contribution

I led these customer storytelling projects as part of my WorkSpaces product marketing work. The published stories below show the customer challenges, solutions, and business outcomes.

04PRODUCT STORYTELLING · SECURE COLLABORATION
AWS Wickr

Giving secure collaboration a human context.

I led video and customer case study projects for AWS Wickr, connecting secure collaboration with the work customers need to do.

Video · Customer storytelling · Secure collaboration
Focal Forensics story ↗Watch Wickr video 1 ↗Watch Wickr video 2 ↗
Project context & my role

The customer context

Focal Forensics uses Wickr for sensitive communications and file sharing while providing redaction services to government and commercial customers.

My contribution

My selected work includes two Wickr videos and the Focal Forensics customer story. These projects complement my broader positioning, launch, and enablement responsibilities for the service.

05CUSTOMER STORYTELLING · ENTERPRISE MESSAGING
Amazon Simple Email Service

Telling the story of email at Netflix scale.

I led the Netflix customer case study project for Amazon SES, showcasing the value of scalable, reliable email delivery.

Technical storytelling · Customer proof · Enterprise scale

Figures describe customer outcomes reported in the linked AWS stories, not results caused by the marketing project.

Read the Netflix story ↗
Project context & my role

The customer context

The published story explains Netflix’s migration from an in-house email system to Amazon SES, including deliverability, reputation management, and operational considerations.

My contribution

This customer storytelling project was part of my product marketing work across AWS messaging services.

EARLIER WORK · STARTUP EXPERIENCE
Glia · Product launch

Bringing Secure Conversations to market.

I led the launch of Glia’s Secure Conversations offering, with work spanning launch planning, customer-facing content, and sales enablement for financial services.

View the product video ↗
ManyChat · Channel expansion

Launching WhatsApp for conversational marketing.

I led ManyChat’s WhatsApp launch with a focus on LATAM and Brazil, coordinating product messaging, customer education, and launch content.

Read the launch announcement ↗
ABOUT ME

A customer perspective.
A builder’s mindset.

My career started close to customers and partners. That experience still shapes how I work: understand the problem, find what matters to the audience, and make the product’s value easier to see.

I’ve worked across startup and enterprise environments at ManyChat, Glia, and AWS. My experience spans positioning, product launches, competitive intelligence, sales enablement, partner marketing, and customer advocacy.

I’m based in San Francisco and earned my BBA from Gonzaga University.

Start with the customer.

Bring customer and partner insight into the product story and launch plan.

Make the complex clear.

Explain the value in the audience’s language while preserving the details that matter.

Connect the teams.

Build alignment across Product, Sales, Customer Success, partners, and Marketing.

AWS · Product Marketing ManagerMay 2024 – September 2026
Stealth startup · Product Marketing ConsultantJanuary – April 2024
Glia · Product Marketing ManagerAugust 2022 – August 2023
ManyChat · Customer & Partner Marketing → Product MarketingOctober 2017 – July 2022
LET’S CONNECT

Have a complex product
and a story to tell?

I’d love to talk about product marketing opportunities in B2B SaaS, enterprise cloud, and AI.

Email Will ↗Connect on LinkedIn ↗